A brand built to stretch
Built from nothing on the Sunshine Coast, then stretched to carry a second business without turning into two companies wearing one logo.
GoGetter came to us with no visual system and no voice. We created the brand from nothing: the logo, the palette, the typography, and the language the business speaks in.
Then it had to move
GoGetter started as a delivery business on British Columbia’s Sunshine Coast. Then it added outdoor storage, a different service for a different customer: contractors and RV owners.
That is the moment most identities break. The usual outcomes are two companies wearing one logo, or one brand so general it says nothing about either business.
We extended it instead of replacing it: same voice, same visual system, a wider promise. The identity absorbed the second business because it had been built with somewhere to go.
Language was part of the build
We wrote how the business talks alongside how it looks, rather than producing a tone-of-voice document after the visuals were signed off. That is why the two still agree with each other.