Work
Brand creation, identity systems, and the assets and workflows that carry them.
A pattern runs through most of these. The organisation was already good at what it does, and nobody outside could tell. The work is finding what is true, deciding to lead with it, and building everything else out from there.
A brand for thirteen municipalities
Thirteen northwest Alberta municipalities organised to make sure land-use policy accounted for their economies. We built the brand that let them speak with one voice.
Read the case studyAn identity for something you cannot photograph
A health policy framework turned into a mark that physicians, patients and government all accepted as the thing they were talking about. Launched across every channel in ten weeks.
Read the case studyOne brand, chapters across the country
A national organisation whose public face didn't match what it was. We rebuilt the site as the place the brand is defined, so every chapter has one reference to work from. Six to eight weeks.
Read the case studyA brand built to stretch
Built from nothing on the Sunshine Coast, then stretched to carry a second business without turning into two companies wearing one logo.
Read the case studyForty years of expertise nobody could see
A custom orthopedic footwear practice in Edmonton with a rare distinction and no way of saying it. We found it and built the brand around it.
Read the case studyThe order and the invoice stopped agreeing
A registration site and an accounting system that had drifted apart, leaving the owner to reconcile them by hand every week. The fix was one mapping decision.
Read the case studyTwelve people building their own thing
A twelve-part video series about people making their own way in Edmonton's commerce, art and culture. No client, no brief and no fee. We produced and promoted it at our own cost.
Read the case study